Social Media Content Skill

This skill provides guidelines for creating engaging social media content that drives engagement and shares.

When to Use This Skill

Use this skill when asked to:

• Write a LinkedIn post
• Create a Twitter/X thread
• Draft social media announcements
• Repurpose blog content for social

Research First (Required)

Before writing any social media content, you MUST delegate research:

1. Use the task tool with subagent_type: "researcher"
2. In the description, specify BOTH the topic AND where to save:

task(
    subagent_type="researcher",
    description="Research [TOPIC]. Save findings to research/[slug].md"
)

Example:

task(
    subagent_type="researcher",
    description="Research renewable energy trends in 2025. Save findings to research/renewable-energy.md"
)

3. After research completes, read the findings file before writing

Output Structure (Required)

Every social media post MUST have both content AND an image:

LinkedIn posts:

linkedin/
└── <slug>/
    ├── post.md        # The post content
    └── image.png      # REQUIRED: Generated visual

Twitter/X threads:

tweets/
└── <slug>/
    ├── thread.md      # The thread content
    └── image.png      # REQUIRED: Generated visual

Example: A LinkedIn post about "prompt engineering" → linkedin/prompt-engineering/

You MUST complete both steps:

1. Write the content to the appropriate path
2. Generate an image using generate_image and save alongside the post

A social media post is NOT complete without its image.

Platform Guidelines

LinkedIn

Format:

• 1,300 character limit (show more after ~210 chars)
• First line is crucial - make it hook
• Use line breaks for readability
• 3-5 hashtags at the end

Tone:

• Professional but personal
• Share insights and learnings
• Ask questions to drive engagement
• Use "I" and share experiences

Structure:

[Hook - 1 compelling line]

[Empty line]

[Contex...